Having spent days reading about classification, typeface design and various typefaces that I’ve chosen to include in the assessment publication, I’ve finally started creating something. Firstly, I’ve been thinking about format. How can I do something more interesting than a saddle stitched booklet. I looked at some examples that I had at home of brochures, flyers, catalogues etc and thought that a good format would be a series of A5 postcards bound in some way. Maybe with a simple band or perhaps a spiral. As the brief is to produce something as an educational tool, I like the idea of loose postcards as you can imagine them being distributed around a class. While the brief asks for a “book”, does that necessarily require a set of bound pages? I also like the postcard form as it is a limited space that forces you to edit content down to the minimum and to be creative with layout. It also give the opportunity for lovely bled images on one size…
The document will be divided into three sections:
- Description of type classifications – I’ll mention the various classifications that have been tried, but then describe in more detail the Vox classification (see below for what I have in mind)
- Glossary of descriptors – showing diagrammatically all the terms there are to describe type. I have identified three classes of term, and will divide this section up accordingly. These are (a) Indicators of type size (body, x-height etc); (b) Elements of the form (ascender, descender, ear, chin etc). Have you noticed how many of these terms are parts of the human body; and (c) How the form is drawn (terms such as stress, contrast, stroke)
- Personality of each typeface
I’ve made a start on section 1 and have designed the front of each card. What I want to show on each is a particular defining feature of the classification. For example, the inclined cross bar on the e in Humanist/Venetian faces, the verticality and hairline serifs in Didones, the different direction the extension on the lower case e points between a Humanist sans serif and a Neoclassical. The reverse of the card will have a description of the classification and examples of typical typefaces.
Click here to see 15 postcards I’ve done for the Vox classification. I am working with the extended Vox+ classification that Joep Pohlen discusses in detail in his book The Letter Fountain. Please let me know what you think… I think there could be more colour, or should I just do black & white? What do you think of the idea? Does it make the point?
The typefaces used are:
- Humanist – Centaur
- Geralde – Bembo
- Transitional – Baskerville
- Didones – Didot
- Slab – Clarendon (two slides as not sure which one shows the slab serifs better)
- Humanist sans serif – Gill Sans
- Neoclassical sans serif – Helvetica
- Benton sans serif – Franklin Gothic
- Geometric sans serif – Futura
- Glyphics – Albertus (first slide); Trajan (second slide). Again not sure which one to use!
- Scripts – Zapfino
- Graphics – Brush
- Gothics – Fraktur