This might be a useful type primer…

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1.19.12 / Tree of Type

dhrule1.jpgIn 1937, on the 100th anniversary of the founding of The Bauer Type Foundry in 1837, the storied firm issued “Bauer’s Family Tree of Printing Types.” The beautifully illustrated and precisely lettered arbor may not be entirely accurate, history-wise, but it is a delightful way of learning about the lineage of type.For your enjoyment, I reproduce the tree in parts and as a whole, as well as the text, which was set in in Elizabeth Roman and Italic. Just think how tall the tree would be today 75 years (if my math is correct) later. dhrule2.jpg

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STEVEN HELLER

is the co-founder and the co-chair of the MFA Designer as Author program at the School of Visual Arts. He writes the Visuals column for the New York Times Book Review and the Graphic Content blog for T-Style. He is the author, coauthor, and/or editor of more than 120 books on design and popular culture, including the recent book Born Modern: The Life and Design of Alvin Lustig (Chronicle).

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